Ex-Brandy Melville employee lays bare ‘miserable’ experience working for trendy fashion brand – revealing she was forced to undergo ‘crazy’ daily outfit checks aged 14 to decide if she looked ‘SMILING enough ‘ out.
A former Brandy Melville employee has opened up about her ‘miserable’ experience working at the trendy clothing store, detailing the ‘insane’ rules she was required to follow after landing the job aged 14.
Delaney Rinke22, chose to speak out against the popular fashion retailer just days after the HBO documentary Brandy Hellville & The Cult of Fast Fashion exposed its sordid underbelly and aired the shocking ‘racism’ and ‘exploitation’ that many former employees say they suffered while working for the ‘fast fashion cult’.
The California content creator described how she was hired when she was just a teenager after an employee approached her while in the store and asked to ‘take a picture’ of her outfit – with the store’s manager later DMing Delaney and telling her when she could start, despite not having received any paper or application from her.
In a wide-ranging interview with PeopleDelaney joined the ranks of staff who have slammed Brandy Melville as she claimed her four years working at the retail store were filled with ‘insane’ daily outfit checks, with senior management taking pictures of the teenagers who worked there to decide if they “looked pretty enough to work there.”
Delaney Rinke, 22, has opened up about her ‘miserable’ experience at the trendy clothing store, which she started working at when she was just 14 years old
In a wide-ranging interview with People, Delaney joined the ranks of co-workers who have slammed Brandy Melville
Her confession comes just days after an HBO documentary Brandy Hellville & The Cult of Fast Fashion exposed the hideous underbelly of a wildly popular clothing brand
She told the outlet that her journey with the fast fashion store began when she was just a teenager shopping around with her mother.
‘They had asked to take a picture of my outfit and then asked if I was interested in a job. My mum was out shopping at the time so she didn’t see them take a picture but she didn’t think too much of it,’ she explained.
In a clip posted to her TikTok account about her experience, she claimed that after the photo was taken, she was told she could ‘start next week’ and was advised to ‘just follow someone on Instagram’.
Her manager at the time would send her instructions via Instagram DMs. Delaney claimed the workers never asked to see any form of identification before she began her job.
“I was really, really young, so I was pretty miserable at work,” she told People.
The 22-year-old claimed her time at work was mostly spent doing an ‘insane’ amount of outfit checks.
‘They’d be like, “Okay, cool, everybody, let’s get outside.” We lined up and waited to take turns taking pictures of our outfits. They would take three pictures of each outfit. They wanted to take full body photos.
‘Then they’d take a close-up of your top and your bottom, and then they’d take a close-up of your shoes.
“Pictures had to be very staged and make us look a lot older than we were, which was crazy,” she explained.
On her social media account, Delaney noted that the workers at the time never told her who the pictures of the teenagers were sent to.
‘They send it to God knows who. They don’t tell you who, she said.
It was only when the 22-year-old became visual manager in the store that she discovered where the snaps were going.
‘Later, when I was in management, I found out that those pictures were going to the company.
‘Basically the owner of the whole store gave people strikes of their outfits or (decided) if they looked nice enough to work there. When people came to three outfits (strikes) that the senior management didn’t like, their time was up,’ she said.
According to Shouse Law Group, the legal working age in California is 14 years old, but people under 18 must have a work permit. It is unclear whether Delaney had a work permit at the time she worked at Brandy Melville.
Brandy Melville was founded in the 1980s in Italy and opened its first store in the US in 2009 – and almost immediately became a huge success, becoming a style among teenagers throughout the 2010s.
But as thousands of teenage girls clamored to get their hands on the trendy and chic clothes, behind-the-scenes workers began to tell their stories, claiming they faced rampant ‘race, gender and size discrimination’.
The documentary, which was published on April 9 – lift the lid on how the brand became one of the biggest clothing companies on the planet while allegedly harboring an extremely ‘toxic work culture’ unbeknownst to its loyal and growing fan base.
In particular, the teaser pointed to the brand using social media campaigns that heavily revolved around ‘teenage girls taking pictures of each other.’
Another woman claimed that Brandy Melville ‘only hired skinny white girls’ for her stores while they used people of color in the factories.
Back in 2020, a former Brandy Melville employee named Callie went viral on TikTok after she accused the company of being ‘fatphobic’ and ‘racist’ in a series of explosive videos.
“My second week on the job, someone comes in and they’re like, ‘Hey, I want to work here,'” she recalled in one of her TikToks.
“And I say, ‘OK, give me your resume and let me show my boss.’ And she gives me her resume and I go to the back and my boss looks at it for half a second and she had all these amazing thing on and she says, “What does she look like?”
She claimed her manager asked her ‘what race’ the woman was and after she said she was Asian, she was told to tell the woman they were ‘not going to hire’.
A number of former employees have spoken out about the horrific racism and exploitation they suffered while working for the ‘fast fashion cult’ in the upcoming HBO doc.
The teaser for the doc pointed out that the brand used social media campaigns that heavily revolved around ‘teenage girls taking pictures of each other’
Another woman claimed in the trailer that Brandy Melville ‘only hired skinny white girls’ for her stores while using people of color in the factories
She also claimed that an employee who was ‘bigger than the rest of them’ had to stay behind the register ‘so no one could see her body’.
In a bomb Business Insider reports months later, the publication claimed that if CEO Stephan Marsan ‘thought a girl was too heavy or unattractive, he demanded she be fired’ and if ‘a Brandy Melville store had too many black employees, he had them replaced with white women. ‘
“If she was black, if she was fat … he wouldn’t have them in the store,” said former senior vice president Luca Rotondo.
The publication also claimed that there was ‘a group text with Stephan and other senior executives’ that contained ‘racist, sexist and anti-Semitic jokes, including a photo in which Stephan edited his face onto the body of Adolf Hitler’.
A store owner named Franco Sorgi claimed to BI that Stephan ‘called black people primitive’ and once told him that ‘he didn’t want black people buying Brandy Melville clothes’ because ‘it would hurt the brand’s image’.
In addition, the company has been slammed online for its ‘one size fits all’ policy, which some believe could promote unhealthy beauty standards for young girls.
DailyMail.com has reached out for comment.