Missouri 12-year-old Evelyn becomes a Gen Alpha icon on social media by posing videos of herself complaining about everything she HATES while putting on makeup – prompting viewers to liken her to Regina George

Move over, Alix Earle! There is a new rising star on social media who is causing quite a stir with her very edgy content.

Meet Evelyn, a Generation Alpha teen who has become an online sensation thanks to her hilarious yet brutal takedowns of the things she hates while confidently applying her beauty products.

The 12-year-old seventh grader, originally from Kansas City, Missouri, has amassed millions of views on TikTok, Instagram and YouTube by posting Get Ready With Me (GRWM) videos roasting people’s annoying and questionable habits.

Some viewers even compared her to Mean Girls villain Regina George after watching her snarky accounts, which she notes on Instagram are “run by parents.”

In one video posted to Instagram in September that received more than 410,000 views but was re-uploaded to another YouTube account, where it had 3.4 million views, the teenager lists “things that are embarrassing.”

“When someone really rude asks why they don’t have any friends,” Evelyn begins the clip as she prepares to apply Glow Recipe toner to her face.

“Maybe you don’t have friends because you’re against everyone.”

She continues, using skincare products from The Ordinary: “People who completely change their personality as soon as they get in front of a guy or when they get recorded.

“When someone still says pompous side glance.” What was that? Five months? Let it go.’

Applying Elf makeup to her face, she continues: “When you say something funny to someone and they tell everyone your joke.”

Next on the list: “Tendency to Deceive.”

“When you talk to people and you repeat yourself, and then they say, ‘We heard you the first time,’” she continued.

“When someone points out the most obvious thing, like, ‘Human beings need water to live.’

“And then everyone was like, ‘Oh my God, this is so real.’ Guys, I’ve been saying this all along. When it’s like “obviously, obviously.”

Evelyn then ends the video by showing off her iridescent nails “for those who asked.”

In another video, which has 1.2 million views, Evelyn lists “things we need to stop doing” using products from brands including Glow Recipe, The Ordinary, Drunk Elephant, Saie, NARS, Rare Beauty and Charlotte Tilbury.

“Calling any girl we don’t like, ‘pick me,’” she begins.

“We communicate one-on-one in a group chat. “But turning off notifications isn’t that hard.” Okay, it’s not that hard to leave the group chat and message them separately.

“Teachers need to stop saying, ‘I’ll wait, I’ll wait.’

“Stealing things from lockers. “What happened to my Fenty Beauty blotting powder?” “If you care that much, you shouldn’t have brought it to school.” Or maybe, just maybe, you shouldn’t have gone into my locker and pulled it out of my bag.

Her audience is largely young women, and she has been offered sponsorship deals by companies looking to tap into the teen market, which includes girls ages 8 to 12. Washington Post reported.

So far, she hasn’t posted any sponsored content on her main Instagram feed and hasn’t revealed to the publication how much money, if any, she’s made during her social media career.

However, aside from her fun videos, she has also posted a number of PR videos showcasing the products that beauty brands have sent her.

In one video, titled “HUGE catch,” Evelyn reveals that she “literally” has 10 boxes.

She received three packages from the cosmetics brand Saie, which contained moisturizers, blushes, highlighters and lip oils.

Other brands that sent her products were Truly and Philosophy.

In another video captioned “massive PR stunt part 2,” Evelyn unboxes another PR package from Saya, which she says is her “fourth from them.”

Then I Met You, Bubble and Jouer also starred in the video.

Although she didn’t say how good the deals were, Evelyn said she was saving money for facials and saving for college.

Her parents also set up a Coogan account for her, so her social media earnings are kept secret and she can access them when she turns 18.

Having an account became a legal requirement after child actor Jackie Coogan sued his mother in 1939 after his parents squandered most of his fortune, estimated at $3–4 million (about $66–88 million in today’s dollars).

The legal battle focused attention on child actors and led to the passage of the California Child Actors Bill in 1939, often referred to as the “Coogan Act” or “Coogan’s Law.”

It said the child actor’s employer put 15 percent of his earnings into a trust.

Speaking to The Washington Post, Evelyn and her mother Alex talked about the teen’s creative process and the challenges they faced, such as her TikTok account being blocked without a detailed explanation.

Alex is the one who manages her daughter’s social media and monitors comments – both good and bad – since the 12-year-old is not yet of age to create her own accounts on TikTok or Instagram, both platforms have a minimum age limit 13 years old. years.

Unfortunately, the mother had to disable comments on some of her Instagram videos due to the backlash.

“I take social media seriously, especially when it comes to my daughter’s safety and privacy,” Alex told the publication.

“Not only did I create a TikTok account and provide my government ID as proof, I am also the only person who uploads content in addition to monitoring daily activity. To say we are incredibly disappointed that our account was taken away despite these precautions is an understatement.”

The mother-daughter duo also come up with content ideas together, and Alex is in the room when Evelyn creates her videos and reviews and edits them before going live.

Despite her online makeover, Evelyn says her videos are meant to be entertaining, not mean.

As for the future, she plans to diversify her brand in the future.

“I really want to expand my content. I understand that I am now beauty and entertainment. But I would really like to do makeup tutorials and vlogs,” she said.

She continued: “I’ll probably change some of my opinions later when I get older. But there are many opinions of mine that I strongly disagree with, and I think that’s just morality.

“I feel like you should just stay true to yourself. You don’t have to change in front of other people or act differently to get approval.”

Evelyn added: “I’ve always wanted to be influential.”