Molly Smith ‘signs six-figure deal’ with beauty cosmetics giant as she joins the likes of Kendall Jenner and Blake Lively in huge career move
Molly Smith has reportedly ‘signed a six-figure deal’ with a huge beauty brand, which already works with the likes of Kendall Jenner and Blake Lively.
The Love Island icon, 29, who won Love Island: All Stars with her boyfriend Tom Clare, looks set to make the most of her fame – as she landed contracts with both L’Oreal and Maybelline.
The Manchester-born beauty will join a record of celeb ambassadors from the legendary brands – with model Kendall, 28, and actress Blake, 36, who have proudly represented L’Oreal for years, as well as Eva Longoria.
Nevertheless, Maybelline boasts fashion icons like Adriana Lima and Emily DiDonato as beauty ambassadors.
“Molly has landed deal after deal behind the show, the latest being with L’Oreal,” a source said. The sun.
Molly Smith, 29, has reportedly ‘signed a six-figure deal’ with a huge beauty brand, which already works with the likes of Kendall Jenner and Blake Lively
She will join the likes of Kendall, 28, and actress Blake, 36, in signing lucrative deals with L’Oreal and Maybelline (Kendall photographed for L’Oreal last year)
‘It’s a huge move and means she’s following in the footsteps of some really famous people like Eva Longoria, Kendall Jenner and Blake Lively.
‘Molly is fast becoming the next Molly-Mae and could easily eclipse her in terms of money and brand potential.’
It comes just a few weeks after Molly was revealed as Boohoo’s new ambassador for 2024.
She has signed exclusivity to the fashion label for a 12-month contract and released her first curated edit earlier this month – and it was just a few weeks after she scooped the £50,000 Love Island cash prize.
In a promo photo, Molly put on a fierce display in a sheer red lace dress from her stunning new collection.
Speaking about the impressive six-figure deal to MailOnline, Molly enthused: ‘I’m absolutely thrilled to be working with boohoo! It’s a brand that I’ve loved and worn for years and to now be part of the family is just amazing.
‘We have some incredible things coming up and I’m eager for everyone to see what we’ve created.’
The sentiment is shared by boohoo’s marketing director Sam Leach: ‘We are incredibly proud and happy to be working with Molly Smith.
Blake, 36, is pictured with her sister Robyn, 52, as they attend the L’Oreal Paris Paints + Colorista launch event in New York City in 2017
Kendall is pictured for L’Oreal; she signed a lucrative £11 million deal last year
Eva Longoria has been the famous face of L’Oreal for years and joined as campaign director for a project in the works throughout 2023 (pictured at Paris Fashion Week during the L’Oreal Walk Your Worth runaway show)
‘Her style epitomizes what boohoo stands for – accessible, trendy and versatile. Molly’s enthusiasm for fashion shines through, making her a natural fit for our brand’.
And that’s not all, as it seems beauty and fashion bosses have been queuing up to sign up the reality star.
Molly also signed a lucrative six-figure deal with US nutritional supplement brand Alani Nu – which Hollywood A-listers Kim Kardashian and Emily Ratajkowski have also worked with.
She flaunts her toned figure in a hot pink swimsuit as she smolders in a brand new video for the wellness company.
Molly won Love Island with boyfriend Tom, 24, and her ex-partner, who she met on the winter edition of the series three years earlier, came second.
She was praised by viewers for the mature way she handled living in the TV show’s villa with her ex Callum Jones, who dated several islanders including Georgia Steel and Jess Gale.
Fans of the show were hoping to see Molly and Callum rekindle their three-and-a-half-year romance, which ended just six months before the All Stars competition.
Despite remaining close friends, the exes have insisted there are no romantic feelings between them, with Callum still pursuing his relationship with Jess Gale.
It comes just weeks after Molly was revealed as Boohoo’s new ambassador for 2024 on a 12-month contract; she released her first curated edit earlier this month
Speaking about the collaboration, Molly enthused: ‘I’m absolutely thrilled to be working with boohoo! It’s a brand that I’ve loved and worn for years and it’s just great to be part of the family now.
The reality star became sought-after, with several brands keen to sign her, after her recent appearance on the ITV2 show’s first All Stars season, where she met footballer boyfriend Tom Clare, 24.
Tom has previously admitted it was ‘s***’ to see the reaction from viewers who were hoping for a fairytale ending between Molly and Callum.
He said: ‘I’ve come out and I’ve seen a lot of messages saying that Molly and Callum were getting back together and it’s s*** to see, it’s s*** but in the villa was there is no sign of it.
‘If there had been an inclination, if there had been flirting, I would have addressed it, but there was nothing at all. I get it, they want the adventure and they had been together for a long time, but at the end of the day it’s still bad to watch.’